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Spectrum commits to U.S.-based workforce in Super Bowl ad
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A utility truck used by Charter Communications for their Spectrum services.
(Courtesy photo)Charter Communications will air a television spot during Super Bowl LX that touts the company’s commitment to a U.S.-based workforce and an all-American fiber broadband network for its Spectrum offerings.
Charter said the Super Bowl spot was created by New York-based creative outlet VCCP and features Spectrum employees and customers from across the country.
“The Super Bowl is the ideal stage to showcase our U.S.-based employees who deliver our fiber-powered technology that keeps Americans connected every day,” Simon Cassels, the SEnior Vice President and Chief Creativity Officer for Spectrum, said in a statement.
Charter will report its fourth quarter (Q4) and year-end financial earnings on Friday.