(Graphic by The Desk)Key Points Cadent said all CTV supply paths on its SSP are fully direct, as validated by Jounce Media. Cadent Inventory Manager limits access to approved, direct CTV partners to prevent reselling and fraud. Cadent said it has achieved full directness across its connected TV supply, positioning its supply-side platform as an outlier in a programmatic marketplace where indirect paths remain common. Cadent said this compares favorably with an industry benchmark of seventy five percent direct supply. Cadent said its Inventory Manager, available through the unified Cadent Platform, operates with direct supply paths, no duplication of supply, zero MFA and no auction manipulation.