| BY Ricki Green |Gillette Australia has unveiled its new brand ambassador and latest national campaign ‘Power On, Irritation Gone’, partnering with Australian Instagram and TikTok comedy creator, Lachy McIntyre to spotlight the benefits of the Gillette Fusion5 Power Razor. Developed and executed by Mumbai-based agency Imagos Media Communication, the campaign tackles a familiar dilemma: pressing too hard for a closer shave but risking irritation, or shaving gently and missing hairs altogether. The Gillette Fusion5 Power razor addresses this with battery-powered technology that delivers soothing micropulses, reducing blade pressure for a closer shave with less irritation. To amplify reach and relevance, Gillette has partnered with popular Australian Instagram and TikTok comedy creator Lachy McIntyre, who serves as the face of the campaign. “Lachy brings an authentic, relatable voice that resonates strongly with Australian audiences,” says Michelle Liew, Senior Brand Manager Gillette Australia.