| BY Ricki Green |Telstra has launched a new campaign to promote its end of summer sale, created by +61 and Bear Meets Eagle On Fire. The film centres on a smartphone slowly melting reinforcing the idea of prices dropping as the season comes to an end. The campaign forms part of Telstra’s broader End of Summer Sale, which includes offers across smartphones, plans, accessories, tablets and home connectivity services, running through February and into early March. Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin. Subscribe to Campaign Brief Magazine.