Prediction markets such as Kalshi and Polymarket have consumed the sports world throughout the past year, but the NFL wants no part in it for Super Bowl 2026. Along with topics such as tobacco, pornography, and firearms, prediction markets are on the list of the NFL’s “prohibited categories.” While the NHL and MLS have embraced prediction markets, the NFL has remained firmly opposed; commercials for prediction markets have been banned from game broadcasts from the start of the 2025 season. Major traditional sportsbooks like DraftKings and FanDuel are expected to run a Super Bowl ad, though neither can promote their prediction-market products. Popular prediction-market platforms like Kalshi are banned from advertising during Super Bowl 2026. Last year’s Super Bowl drew an average of 127.7 million viewers across all platforms, according to Fox, which was a U.S. single-event record.