The move reflects Mexico’s growing prominence in gaming and technology sectors. Mexico ranked as the second-largest gaming market by revenue in Latin America in 2025, according to market research firm Statista. It also signals Walmart’s shifting identity in Mexico from traditional retailer to technology employer. Juan Carlos Alarcón, chief people officer at Walmart México, said the company views gaming skills as transferable to workplace collaboration. “Imagine, if you can coordinate a squadron in Fortnite, you can probably lead a development team at Walmart,” Alarcón said.