The nation’s top brewer is betting that beer — traditional cerveza as well as the increasingly popular non-alcoholic variety — will help make Mexico the best host country of the 2026 FIFA World Cup. Grupo Modelo has revealed an aggressive plan to put its flagship brands in stadiums, fan zones, corner stores and restaurants across Mexico City, Guadalajara and Monterrey. The 2022 Qatar World Cup provided an unexpected dress rehearsal for Modelo’s World Cup strategy. NielsenIQ data cited by Gershberg show no-alcohol beer sales rising at an annual rate of 30% over the past five years, 15 times faster than traditional beer. tied to the World Cup.