African graduates who aspire to become directors, filmmakers, scriptwriters, producers and storytellers can now apply for fully funded courses at the industry-leading network of academies. MTF graduates then enter this ecosystem upon graduation, and enrich it with their passion, ideas and awareness. Those productions build audiences and revenue, which in turn fund more creative projects, jobs and skills across the value chain. MultiChoice stands out as a homegrown culture engine, shaping modern African culture through decades of local content. Shows like Sanyu, Loving Beyond, Damalie and Big Brother Naija attract millions online, sparking conversations and creating culture.