Lane Bryant, one of the best-known plus-size fashion brands in the U.S., is entering Canada through an exclusive distribution partnership with Walmart Canada. For Lane Bryant and its partners, the collaboration offers an efficient, asset-light path into a market that has become increasingly difficult to enter through conventional channels. “Introducing Lane Bryant at Walmart Canada helps us bring our customers the stylish, better-fitting options in plus-size fashion they’ve been asking for,” said Molly Dobson, Vice President of Fashion at Walmart Canada. “The Lane Bryant launch will replace Walmart Canada’s existing plus-size assortment with a single, monobranded destination. “It’s a true national rollout, going live across the country at once.”Photo- Walmart CanadaWhy Lane Bryant Travels WellFounded more than 120 years ago by Lena Himmelstein Bryant Malsin, Lane Bryant was built on the belief that women of all sizes deserved clothing designed specifically for them.