Through this agreement, Gong cha and Felix will continue and extend their partnership into 2026 across global markets. Founded in Taiwan in 2006, Gong cha is known for its consistent, high-quality, freshly brewed teas made with premium ingredients. Reflecting his global influence and genuine affection for the brand, Gong cha launched a series of campaigns that celebrated the partnership. Building on its success, Gong cha and Felix’s renewed partnership will further expand its collaboration with Felix to global markets. Paul Reynish, CEO of Gong cha, said, “Felix has been a perfect partner for Gong cha.