“A fresh voice in Pakistan’s music landscape.”Spotify has named dance pop artist Neha Karim Ullah as its EQUAL Pakistan Ambassador for the first quarter of 2026, spotlighting her rising influence in contemporary music. As part of the recognition, Neha appeared on a towering Times Square billboard in New York City on January 22, 2026, marking a significant milestone. Streaming data indicates her audience now stretches beyond Pakistan into the United States, Bangladesh, the United Kingdom, Canada, and the United Arab Emirates. The EQUAL Pakistan initiative continues to focus on increasing visibility and access for women artists who seek recognition beyond traditional industry boundaries. Neha Karim Ullah’s selection aligns with the platform’s long-term commitment toward representation, inclusion, and nurturing emerging voices.