As analysts peppered CEO Tim Cook with softball questions during Apple’s earnings call, one analyst dared to ask the question that seemingly no one in Silicon Valley is willing to ask. Instead, Big Tech has taken a largely vibes-driven approach to AI development. Analysts from HBSC are even doubtful about that timeline, especially since it will need another $207 billion in funding, estimates say. Ask anyone in tech how OpenAI is planning to break even, and you’ll be met with the verbal equivalent of the ¯\_(ツ)_/¯ emoticon. Apple will monetize AI by creating “great value.” And, crucially, that will “open up a range of opportunities.” Which we will experience in “products and services.” Cool!