What to know A Toronto artist known as Bouff is seeking accountability after he was called a racial slur multiple times and threatened by another customer at an Osmow’s Shawarma location in Cambridge, Ont. A Toronto man is seeking action after he was called a racial slur multiple times at an Osmow’s Shawarma location in Cambridge, Ont. The man, who’s a local artist by the name of Bouff, posted the video on his Instagram on Tuesday. The video shows a customer making a call to an unknown person while also calling Bouff a racial slur and other profanities. That’s when Bouff said the customer muttered the racial slur the first time.