An economic unpacking of the region — and a look toward the horizon — took place Wednesday afternoon at Visit Santa Barbara’s annual 2026 Tourism Summit, where tourism leaders, economists, business owners, and elected officials gathered at the Hilton Santa Barbara Beachfront Resort. “Tourism decisions ripple across lodging, retail, restaurants, workforce, and community services,” said Kathy Janega-Dykes, president and CEO of Visit Santa Barbara. “Tourism decisions ripple across lodging, retail, restaurants, workforce, and community services,” said Kathy Janega-Dykes, president and CEO of Visit Santa Barbara, at Wednesday’s summit. | Credit: Courtesy Visit Santa BarbaraLooking ahead, Janega-Dykes said the organization is focused on shaping growth that aligns with community values rather than overwhelming them. He cited $544 billion in annual leisure travel spending nationally, even as consumer confidence continues to lag.