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The saga of the billion-dollar sock: The Muppets’ 50th birthday marks a long and profitable run
['Jared Bahir Browsh', 'The Conversation']
Fortune | FORTUNE
Henson’s creations were soon popping up in segments on other TV shows, including “Today” and late-night programs.
From ‘Sesame Street’ to ‘SNL’As Rowlf and Kermit made the rounds on variety shows, journalist Joan Ganz Cooney and psychologist Lloyd Morrisett were creating a new educational program.
When “Sesame Street” became a hit, Henson worried that his Muppets would be typecast as children’s entertainment.
That company ran into financial trouble soon after, then sold the Sesame Street characters to Sesame Workshop for $180 million in late 2000.
Disney continued to produce Muppet content, including “The Muppet’s Wizard of Oz” in 2005.