A recent academic study has raised concerns about the cultural impact of festival-led tourism in Ghana, using the renowned Okyir Festival in Anomabo as a case study. While the Okyir Festival, celebrated by the people of Anomabo in the Central Region, has stimulated local economic activity and strengthened communal pride, the study identifies unintended social consequences. These include rising alcohol and drug use, increased teenage pregnancies and a gradual erosion of traditional cultural practices, particularly among young people. Dr. Gyepi-Garbrah emphasised the need to reinvest festival-generated revenues into education and cultural revitalisation initiatives, noting that economic gains should not undermine cultural identity. As Anomabo prepares for future editions of the Okyir Festival, the study urges a more deliberate balance — one that ensures economic opportunity and cultural continuity advance together, rather than at each other’s expense.