A heightened focus on personalized regimens is driving daily supplement usage patterns, according to NOW’s recently released consumer survey results. Perkins attributed that growth to the diversification of consumer health priorities. “This aligns with our 2025 sales data, where minerals like magnesium, nutritional oils, as well as fiber, cholesterol and cardiovascular and greens supplements saw substantial growth,” Perkins said. Weight management is also gaining traction, with survey results reporting “an 11% increase in projected usage from 2025 to 2026,” Perkins said. “These supplements are what NOW’s longtime wellness expert and registered dietitian nutritionist DJ Blatner calls her supplement starter kit,” Perkins said.