But the launch of NBA coverage increased costs, pushing adjusted earnings before interest depreciation and amortization (EBITDA) to a $552 million loss, up from $372 million Q4 2024. The earnings for Q4 also highlighted ongoing competitive pressures in Comcast’s cable businesses as pay TV subs declined by 245,000 and broadband subs fell by 181,000. Wireless subs increased, however, by 364,000 in Q4. The report was the last before Comcast’s cable networks were spun off into a separate company Versant in early January and as such provided some insight into the ad market those networks are facing. Domestic ad revenue for its media sector increased by 1.5% to $2.68 billion in Q4, 2025 due to increased advertising at its streaming service Peacock while its networks saw declining revenue.