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CBS Atlanta Launches New Weekday Morning News Show with AR/VR Set
['George Winslow']
Latest from Tv Technology
ATLANTA—CBS Atlanta has announced the launch of its new weekday morning newscast, CBS News Atlanta Mornings, a one-hour morning newscast will feature hyper-local reporting, immersive weather reporting and national headlines from a state-of-the-art AR/VR news studio.
“Our goal is to meet viewers where they are in their communities and deliver news that helps them start their day informed, prepared, and connected,” said Tom Canedo, president and general manager of CBS Atlanta.
The debut of CBS News Atlanta Mornings is part of a significant investment by CBS Stations in the Atlanta market.
Since launching its local news and weather operations in August, CBS Atlanta has quickly gained traction with viewers, surging with more than 150% in year-to-year growth.
CBS Atlanta’s AR/VR news studio is the first of its kind in the Southeast, the ninth in the CBS Station group.