| BY Ricki Green |GWM has launched new work for its Cannon and Cannon Alpha utes under a single range platform ‘More Can Do’. The More Can Do platform, unites the Cannon range and sits within the entire GWM brand promise of Go With More. The platform is grounded in a simple insight: humans have a fundamental desire to feel useful, and the GWM Cannon range has the utility to make you more handy to more people on more occasions. With the Cannon range, we’re shifting the focus back to usefulness – to what these vehicles actually enable people to do. This platform puts that utility back in you via our utes – and that’s a far more powerful behaviour to own than beach holidays.”