First five years of life are critical for brain development of child. “This isn’t a screen problem, it’s a purpose problem,” he argues, saying children need opportunities to create, collaborate and interact meaningfully with their environment. Psychologists echo this concern, stressing that the first five years of life are critical for brain development. During this period, the brain is rapidly “hardwiring” emotional, social and cognitive foundations through interaction with caregivers and the surrounding world. In contrast, countries with limited parental support and high childcare costs often leave families struggling to provide the time and attention young children need.