Once Upon a Farm, the children’s organic food company co-founded by actress Jennifer Garner, has launched the roadshow for its initial public offering, targeting a valuation of $764 million as it seeks to expand operations amid growing demand for organic and minimally processed kids’ foods. The company has also granted underwriters a 30-day option to purchase up to 1.65 million additional shares. Garner and former Annie’s CEO John Foraker joined as co-founders in 2017, lending the brand celebrity recognition and industry credibility. The IPO positions Once Upon a Farm to capture growth in the US organic children’s food market, where parents increasingly seek convenient, nutritious and clean label options. The IPO remains subject to market conditions, with no assurance on timing, size or final pricing.