Laird Superfood, a functional coffee and superfood brand, has launched Protein Coffee with real whey protein, marking its first foray into dairy-based products. The launch targets rising consumer demand for clean, high-quality, animal-derived protein, positioning Laird to capture a broader share of the growing functional beverage and ready-to-drink coffee market. The new product blends fast-absorbing whey protein with slower-digesting milk protein, providing all nine essential amino acids for muscle recovery, sustained energy and satiety. Laird Superfood Protein Coffee is available in Sweet & Creamy, Vanilla and Unsweetened variants and can be prepared hot or iced. Founded by surfer Laird Hamilton and fitness icon Gabby Reece, Laird Superfood has built its portfolio around minimally processed ingredients, offering coffee, creamers, bars and functional greens.