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Sauce sells: Why sauces shouldn’t be an afterthought in your menu strategy
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FoodBev Media
In fact, the global sauces and condiments market is surging, from over $80 billion in 2024 to a forecasted $104 billion by 2029, tracking at a solid +5% CAGR.
Securing access to unique peppers or authentic global flavour bases can differentiate a manufacturer’s offerings and lock in operator partnerships.
And texture has become the new frontier of sauce innovation.
Sauce as a strategyIn the end, sauce isn’t a sidekick, it’s a strategy.
For manufacturers, sauces can be a growth engine, turning trends into revenue without reinventing the wheel.