Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. The cookie is updated every time data is sent to the Google Analytics server. This cookie is updated every time new data is sent to the Google Analytics server. 18 months_ga ID used to identify users 2 years_gali Used by Google Analytics to determine which links on a page are being clicked 30 seconds_ga_ ID used to identify users 2 years_gid ID used to identify users for 24 hours after last activity 24 hours