As the title suggests, the 1-hour, 44-minute documentary revolves around Melania Trump. Regarding the financial aspect of the project, Amazon MGM Studios acquired rights to the film for $40 million after a bidding war. The studio spent an additional $35 million on promotions, taking the total budget to $75 million. Looking at the current ticket sales of the documentary, Amazon might end up regretting the deal in the end. According to box office experts, the movie might earn between $2 million and $5 million in its opening weekend.