For 25 years, the South Beach Wine & Food Festival (SOBEWFF) has been defined by unforgettable moments, but no one has seen it all quite like founder and director Lee Schrager. The first Grand Tasting Village at the South Beach Wine & Food Festival in 2002 SOBEWFF photo1. In 2004, that moment changed everything and signaled that the South Beach Wine & Food Festival had officially arrived on the national stage. It was bold, joyful, and perfectly embodied the spirit of the South Beach Wine & Food Festival at its peak. KC and the Sunshine Band Performs (2011)Harry Wayne “K.C.” Casey of KC and the Sunshine Band performed during the 2011 South Beach Wine & Food Festival.