The aim is to jointly advance and sustainably strengthen the trade fair platform in Frankfurt am Main in close dialogue with the industry. “The talks in Brussels showed that there is a shared interest in a strong, forward-looking Eurobike. Eurobike 2026 will be an important milestone in jointly laying the foundation for an enhanced trade fair concept from 2027 onwards,” says Philipp Ferger, Managing Director of Fairnamic GmbH. “Over the next few weeks, we will refine the content together with the associations and the international industry. The “Global Sourcing” area in Hall 8 showcases international trends and impulses, serving as a meeting point for industry and trade from all over the world.