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Bauer Media’s audioXi boosts UK podcast reach with major new partnerships
['James Ryder']
ATV Today
The deals increase audioXi’s UK podcast reach to more than 10 million listeners a monthBauer Media UK has significantly expanded the reach of its digital audio advertising platform audioXi through new partnerships with AdsWizz (SiriusXM Podcast Network) and Sport Social Podcast Network.
The deals increase audioXi’s UK podcast reach to more than 10 million listeners a month, strengthening its position as a major player in podcast advertising and giving brands access to nearly 4,000 podcast titles across every major genre.
Charlie Brookes, Director of Digital, Bauer Media Audio UK, said the deals give advertisers “fresh, scalable ways to reach highly engaged listener communities” while maintaining the premium standards expected from audioXi.
Under the agreement with AdsWizz, audioXi becomes the exclusive UK sales representative for advertising on the SiriusXM Podcast Network (also covering Ireland and the Nordic markets).
Together, the partnerships push audioXi’s podcast network to over 12 million UK monthly downloads, giving advertisers access to richer audience data and more addressable campaigns across premium, brand-safe content.