Forty-five percent of consumer survey respondents in the U.S., U.K., Germany, France, Brazil and Mexico say the streaming experience is overwhelming. Too often it just takes too much time to find something you want to watch when you’re ready to watch. The driver of most consumer interaction with streaming content is through algorithmic-based recommendation engines. One the keys to enhancing the user content search experience is moving a consumer’s actual intent to a more significant role in formulating content recommendations. The good news is at least a few green shoots of hope in this lush content field, all driven in some fashion by a greater infusion of AI to enhance content recommendations and selection.