Andy Jassy, CEO of Amazon, speaking with CNBC at the World Economic Forum in Davos, Switzerland, Jan. 20, 2026. Amazon is in talks to invest up to $50 billion in OpenAI, CNBC confirmed on Thursday, in a significant vote of confidence from the e-commerce giant after it invested in one of the startup's biggest rivals. OpenAI CEO Sam Altman and Amazon CEO Andy Jassy have been engaging in direct discussions, according to a source familiar with the matter who asked not to be named because the details are confidential. OpenAI is also engaging in fundraising discussions with other investors, and the total round could close at around $100 billion, the person said. Other contributions from participants like SoftBank, which is in talks to invest up to $30 billion in OpenAI, would follow, the source said.