Global crypto exchange has announced a strategic partnership with world-class cyclist Tadej Pogačar, marking one of the few value-driven collaborations between the digital asset sector and elite professional cycling. Elite Performance And Professional Discipline In CyclingPogačar brings one of the strongest performance resumes in modern cycling to the collaboration. He noted that this mindset aligns closely with how the crypto industry, and KuCoin specifically, approaches platform security and risk management. All of these are traits that KuCoin says mirror its own approach to building infrastructure for digital finance adoption. For KuCoin, the partnership also comes as the exchange continues expanding its global operations and infrastructure.