This came after CEO Ron Sergant confirmed of the firm’s e-commerce strategy:We're not profitable at this point. Although 20 were planned, Ocado and Kroger only opened eight Customer Fulfilment Centers, that total now coming down to five. And the Kroger online plan remains a work in progress, it seems, so what comes next is anyone’s guess. As of time of writing, Ocado has yet to update its investor section on the corporate website with news of the Sobeys decision. Another dose of ‘jam tomorrow’ from Steiner and his team will be difficult to swallow for investors this time around...