Sydney Sweeney for her new lingerie brand, SYRN pic.twitter.com/pVpEpgmQbp — Peter (@hiPETERR) January 27, 2026“I was in the 6th grade with DDs. Sydney Sweeney debuts her new lingerie brand, SYRN. One day before the Syrn announcement, Sweeney appeared in a video that quickly spread online, showing her near the Hollywood sign late at night. Sydney Sweeney reclaiming her body from Hollywood by putting her new lingerie line on the Hollywood sign. In an email to the outlet, the Hollywood Chamber of Commerce confirmed the production was not authorized.