Reality TV star Kendall Jenner has turned years of online mockery into a knowing punchline, using a high-profile Super Bowl campaign to joke that her former boyfriends' sporting misfortune helped bankroll her lavish lifestyle. The tongue-in-cheek approach marks a sharp shift in her public persona, and a calculated play for Super Bowl attention. Turning the 'Kardashian Curse' Into a PunchlineThe advert features Jenner wandering through a hilltop mansion littered with symbols of sporting downfall. The commercial was released online on Tuesday, ahead of its official television broadcast during the Super Bowl LX halftime on 8 February 2026. This pivot is especially pointed, given that her ex-boyfriend, Bad Bunny, is the official headliner of the Super Bowl LX halftime show.