GRAND RAPIDS, MI — A Michigan-based automotive technology company is showcasing its partnership with a high-end custom car builder. Now in its 28th year, the show is hosted by the Grand Rapids New Car Dealers Association. Scenes from Million Dollar Motorway during the 2026 international Michigan Auto Show at DeVos Place in Grand Rapids , Mich. on Thursday, Jan. 29, 2026. A $2.5 million custom Aston Martin built by Ringbrothers during the 2026 international Michigan Auto Show at DeVos Place in Grand Rapids , Mich. on Thursday, Jan. 29, 2026. A starry night feature inside a 2026 GMC Yukon Elevation for $25,715 during the 2026 international Michigan Auto Show at DeVos Place in Grand Rapids , Mich. on Thursday, Jan. 29, 2026.