The retailer – which has stores at the Alexandra Mills Retail Park, Keighley, and at Silsden – is once again running its Mamia New Parent Fund, following the success of the venture last year. "Nearly a fifth of new parents say recurring nappy purchases are among the biggest, unexpected costs. "The response to last year's fund initiative showed us just how much parents value the support, with thousands applying. "That’s why we're bringing the Mamia New Parent Fund back for 2026 to continue giving families a helping hand with those everyday essentials." To apply to the fund, new parents should email a receipt for their latest Mamia purchase to mamiaparentfund@aldi.co.ukOne family will be chosen each week to receive a voucher.