Joely Walker-Sanderson, from Ilkley, and Holly Brooke, from Skipton, swapped the beauty industry for wellness and co-founded We Are. - a supplement business aimed at tackling gut health issues with an open and relatable approach. They were previously the Beauty Director at Grazia magazine and Commercial Director for Caroline Hirons. The pair developed a powdered supplement containing 10 natural, antioxidant-rich ingredients that Holly found helpful during her journey to better gut health. The brand reached six-figure sales within five weeks of launch.