Brighton’s iconic beachfront is set for a momentous party this summer as Madness headline On The Beach Festival on Friday 24 July. One of Britain’s best-loved bands, the Nutty Boys will bring ‘Madrophenia’ to Brighton Beach, with the festival running from 2pm to 10.30pm and a host of additional artists to be announced soon. Sign up and Ticket info: https://madness-brighton.com/Madness said: “Brighton beach in July – the sea, the sunshine, Madness and you … That’s not just a concert, that’s a proper British summer experience. Having debuted in 2021 on Brighton’s seafront, On The Beach is now entering its sixth year on the south coast. They had already racked up two No 1 greatest hits albums – Divine Madness and Complete Madness.