“Indian movie stars, Indian food, Indian music—these had already reached me in the Swiss alpine pastures,” he said, drawing a gentle laugh from the audience. ALSO READ | India-EU trade deal: How the ‘mother of all deals’ may reshape stock marketsYet, standing before a literary gathering in Thiruvananthapuram, Lüscher chose to dwell on what trade frameworks cannot measure. Where markets demand certainty and speed, literary language allows hesitation. “Our literary language is a cautious one,” he said. As policymakers debate the movement of goods between Europe and India, MBIFL offered a quieter reminder—stories, once shared, never really leave, and their circulation follows a logic all its own.