Tesla Is Promoting Its 'FSD' Sales. They're Also an Important Part of Elon Musk's Pay

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Key Takeaways Tesla this week detailed how many active subscriptions to its "FSD" self-driving software product it has for the first time. Is Tesla's self-driving software selling? Why This Matters to Tesla Investors Tesla has long sold its self-driving software via a one-time payment. The company on Wednesday reported 1.1 million active subscriptions as of the end of 2025, up from 1 million at the end of Q3 and 800,000 at the end of 2024. One of those metrics is active FSD subscriptions, with a target of 10 million.