Only after an arrest was made did the Thunder Bay Police issue an information release. Some of the information that doesn’t make it into a media release is often the most sensitive information in the case. The Communications Team Doesn’t FreelanceA police media release is not simply a “public relations” product. Communications staff translate those approved details into plain language, ensure consistency, and provide the tip line or public safety messaging. 6) Safety risks and retaliation concernsIn some cases, public disclosure can create real-world danger.