At the 20th edition of Copenhagen Fashion Week, Paolina Russo and Lucile Guilmard — the designers behind London-based brand Paolina Russo — traveled back to the city where they made their runway debut two years earlier, feeling, in their own words, like the brand is more “grown up”. “Last time we were here, the brand was really new, we hadn’t even set up our direct-to-consumer [channel] yet. Paolina Russo is one day out from its Fall/Winter 2026 show. These chips — woven into what the pair are calling “community badges” and which resemble the Girl Scout-style badges that run as a motif throughout all Paolina Russo collections — are an effort to bridge the physical and digital worlds. In June 2023, the pair won the first Zalando Visionary Award, which recognized their sustainable local craft and materials.