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Domino's launches new 'Heat Boots' from material used to keep pizzas warm
['Joshua Searle']
South Wales Argus | News
And with chunky boots a winter wardrobe essential, this latest release from the pizza brand is looking to blend style with practicality.
Izzy Gardener, head of heat innovation at Domino’s, said: “One of the things we pride ourselves on is delivering piping hot pizzas, and that wouldn’t be possible without our Hot Bag technology.
The Domino’s Hot Bag technology was first introduced in 1998 to ensure pizza was delivered piping hot to customers’ homes.
Once the cold snap is over, the innovation team at the brand have said they’ll review responses and reactions to the footwear for another potential follow up to the Heat Boot and Heat Suit series.
Izzy Gardener added: “It was really important for us to make sure the Heat Boot is ready for all winter terrains and icy paths.