Accor, a world-leading hospitality group, today announced the appointment of Leire Leoz as Chief Franchise Officer for its Premium, Midscale, and Economy division, effective February 2nd. In her new role, Leoz will be instrumental in optimizing Accor’s franchise operations and strategy. She will report directly to Jean-Jacques Morin, Group Deputy CEO of Accor, and will join the Executive Committee of Premium, Midscale & Economy division. Leoz’s key responsibilities will encompass enhancing the success and operational excellence of Accor’s franchised hotels through strategic initiatives. Her career also includes significant roles at Starwood Hotels & Resorts and InterContinental Hotels Group.