Hammer Strength pioneered plate loaded machines in 1989 and has remained the go-to choice for serious strength training ever since. Hammer Strength machines start with high-grade American steel, because strength begins with the frame. While the industry may recommend testing a machine for 250,000 reps, Hammer Strength puts its machines through 2.5 million. However, Hammer Strength equipment is not solely about isolating muscles; it’s designed to facilitate movements that feel intuitive every time. Discover how integrating Life Fitness / Hammer Strength equipment can elevate your fitness facility while contributing to a more sustainable future.