It seems, however, that disordered eating and screwed-up body image was so endemic in the Nineties, that it had even reached Gary Barlow, the group's lead singer and chief songwriter. 'One day I thought … I've eaten too much, I need to get rid of this food. The unhealthy eating patterns that trapped me and Gary Barlow in the Nineties haven't actually gone anywhere, contrary to popular belief. There's only one way out of this trap, I've found: it's to eat more, not less. There's the 'seductress' (think OnlyFans), the 'romantic' (think rose petals), the 'playful' (think underwear as outwear) and the 'comfy' (think Calvin Klein model).