PENFIELD, N.Y. — It seems the snow won’t stop lately, and the cold is here to stay. “Our online traffic this time of year usually doubles, which is kind of surprising for us,” Jessie said. “We’ve been cooped up for about a week now, and it was time to bust out and do some shopping,” Voss said. So I pretty much keep my same schedule, you know, as if it’s going to be okay weather,” said Jillian Reitano. Many shoppers still plan to go out this weekend despite the cold, finding it worthwhile to avoid feeling stuck indoors.