An area’s demographics can impact housing demand, where builders operate, what type of housing product is required, and what design elements are most important. To understand how and where these shifts are occurring, NewHomeSource parent company Zonda analyzed Census data* across 49 major markets to identify how demographic composition may align with future homeownership trends. A good starting point to understand the scale and direction of the demographic shift in the U.S. is the national population picture. In 2023, 39.5% of the national population identified as nonwhite. Generational DistributionBeyond the population share, the generational makeup of the nonwhite population provides a clearer window into how long-term housing demand may be impacted.