Across three days of debate, demonstrations and strategy sessions, ten key trends emerged – from carbon monetisation to automation, soil health, water innovation and new business models. Farmers are receiving €40-€90 per hectare for verified carbon sequestration, an increasingly meaningful boost to profitability. Major food companies are also starting to pay a premium for raw materials where increases in soil carbon can be demonstrated, potentially pushing carbon markets further into the mainstream. Regulation and global competition tighten the squeezeMacroeconomic pressures will again shape agriculture in 2026. Water scarcity drives innovation in irrigation efficiencyWith water stress worsening, solutions showcased at the fair targeted greater efficiency.